introducing the new insiders subscription
to celebrate 5 years of WTC!
What To Cook When You Don’t Feel Like Cooking is officially FIVE(!) and we are launching something big to celebrate.
I started this newsletter in December 2020 with the goal of making at-home cooking easier, less intimidating, and more delicious, fun, and DOABLE for others. I was inspired by my own lack of time and energy to put toward cooking after the birth of Mattis, my firstborn, in 2019. I started taking shortcuts and using hacks while cooking the delicious food I’d always loved — only to realize that the food could be just as good with way less time and effort.
This community has grown to over half a million people over the past five years. Half a million busy parents, exhausted teachers, single dads, recent grads looking for easy, budget-friendly recipes, empty nesters looking to reinvigorate their love of cooking. What To Cook is a product of all of you — learning what you loved, didn’t love, the niche substitutions (what’s up, tomato allergy girls!), the hemisphere modifications (hey, Australia crew!) that we now include after years of getting to know you through cooking these recipes together as a global community.
And now, after five years of bringing you a new recipe every single Saturday, plus countless meal plans, easy-but-fancy menus, and other cooking guides, we’ve heard you loud and clear that you want even more What To Cook in your lives. More interaction, more skills demos, more, more, more!
So to celebrate our half-decade birthday, we’re introducing a new level of What To Cook that provides everything currently offered through a classic paid subscription, plus over $700 in additional perks!
As a WTC Insider (a new subscription level available as of today!), you’ll get everything that’s available through a classic paid subscription…
Full access to every new complete-meal recipe I send on Saturday mornings
5 years worth of recipes (260+!) from the archives
The ability to leave comments on posts, and join the subscriber-only WTC Substack chat
Access to all guides, really simple meal plans (and the recipes within them!), and additional content we share
… plus $700+ in additional perks!
2 annual gift subscriptions to WTC to share with friends and family (a $100 value)
Access to 6 meal-prep plans (including all my Good Mood Food plans) with 60 unique recipes (a $180 value)
Monthly live cooking demos from our team and food friends!
Annual shopping perks from brands we love:
If you’ve been thinking about upgrading to a paid subscription, you can become an Insider instead and get even more from your subscription (and more bang for your buck)!
If you’re not interested in the pair of gift subs, shopping perks, additional meal plans, and live video, the classic paid subscription is still an excellent option, too — classic monthly or annual paid subscribers will continue to have full access to all WTC newsletter content, like always.
And if you love your current free subscription, you don’t need to do a thing! Nothing will change about the content you receive.
Either way, here’s to the next five years of cooking delicious food without stressing out about it!
xx
Caro
How much is an Insider subscription? It costs $100 per year, versus the $50 classic annual subscription (and it’s valued at more than $700!). If you plan to gift WTC to two people this holiday season, the subscription will pay for itself!
How long does an Insider subscription last? One year from the date you upgrade your subscription.
How will I access my Insider perks? When you become an Insider, you’ll receive an email (to whichever email address you signed up for Substack and/or this newsletter with). It will include links to and instructions for how to redeem all of your perks.
How can I access my two gift subscriptions? You will be able to access and send them through your account settings within Substack. Note that you cannot schedule those gift subscriptions to be sent at a certain time and date in the future — the email will be sent as soon as you enter the email address.
Offer includes FREE gift valued up to $60 + extra $25 off your first 4 orders (max discount $25). Available with purchase of new annual membership & first order $25+.
Applies to subscriptions only / valid for new members only / applies to any Duckbill tier / initial free credits expire after 30 days.